{"id":9448,"date":"2024-02-15T11:13:35","date_gmt":"2024-02-15T10:13:35","guid":{"rendered":"https:\/\/www.sellingathome.com\/?p=9448"},"modified":"2024-08-19T15:32:41","modified_gmt":"2024-08-19T13:32:41","slug":"tips-for-hosting-a-live-shopping","status":"publish","type":"post","link":"https:\/\/www.sellingathome.com\/en\/tips-for-hosting-a-live-shopping\/","title":{"rendered":"Tips for hosting a live shopping"},"content":{"rendered":"\t\t
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Virtual meetings enable participants to discover the world of a brand and certain products interactively, while interacting live with the salesperson. To ensure the best possible experience, SellingAtHome offers a few tips on how to run your virtual meetings.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to make a success of your virtual meetings ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Choosing the ideal time slot<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A virtual meeting<\/strong> has to be planned at the right time<\/strong>. You are the main element of your meeting, but it’s your community that influences your organization. It’s up to you to choose the ideal time<\/strong> slot to get the desired number of participants<\/strong>. Bear in mind that some slots<\/strong> are not very well suited<\/strong> to live events, and may not attract a large audience :<\/p>

\u2022<\/span>\u00a0at the beginning of the week,<\/p>

\u2022<\/span>\u00a0at the beginning of the day.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sunday<\/strong> is a day to be avoided<\/strong>, as it is often reserved for time with family, friends, outings, etc. According to DIGITAD, the best days are Wednesday<\/strong> and Thursday<\/strong>. When it comes to scheduling, we advise you to hold your meeting :<\/p>

\u2022<\/span>\u00a0after work, around 5.30\/6 p.m,<\/p>

\u2022<\/span>\u00a0after dinner, between 8pm and 10pm.<\/p>

Avoid<\/strong> scheduling your meeting during working hours<\/strong>, as this may considerably restrict your audience.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Determining the concept<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To get the most out of your audience, it’s important to develop a concept<\/strong>. To do this, you need to ask yourself several questions<\/strong> before launching :<\/p>

\u2022<\/span> Will I be presenting one or more products ?<\/p>

\u2022<\/span> Will I give a live demonstration ?<\/p>

\u2022<\/span> Will I be doing a live tutorial ?<\/p>

\u2022<\/span> Will I be presenting just one product\/range, or my entire catalog ?<\/p>

\u2022<\/span> What do I want to highlight in my demonstration (brand, product, composition, etc.) ?<\/p>

All these questions will help to establish a guiding line<\/strong> and a framework for your meeting<\/strong>. Live shopping encourages interaction and excitement between your customers, leading to well-considered purchases<\/strong>. This type of sales channel generally results in a higher average shopping basket<\/strong> than an ordinary distribution channel. This fusion of live meeting and teleshopping offers your customers a unique experience<\/strong>. Be sure to highlight the loyalty program<\/strong> to generate enthusiasm for your customers’ purchases.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Prepare a good communications and events plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Good live shopping means marking the audience before, during and after the meeting.<\/strong><\/p>

BEFORE<\/strong><\/span><\/p>

The first step is to promote your live event through effective communication<\/strong>. To do this, you need to develop a communication campaign designed to arouse the curiosity of your network<\/strong>.<\/p>

For successful communication, create suspense<\/strong> a few days before the event by launching, for example, a countdown on social networks, such as “Something’s coming up in a few days…” or “D-3 before the discovery of our new range…”.<\/p>

Announce the theme<\/strong> of your meeting and share details of the content<\/strong>, whether it’s exclusive offers or the presentation of a new range to your customers. By mentioning upcoming “surprises<\/strong>“, you arouse the interest<\/strong> of your network.<\/p>

It’s essential to strike a balance<\/strong> in your communication<\/strong> to avoid disappointing your customers, as over-communication<\/strong> for minimal results can lead to disappointment<\/strong>.<\/p>

Don’t hesitate to draw up a plan<\/strong> for your live broadcast, so as to have a clear structure<\/strong> and define a strategy<\/strong> for your meeting. In particular, be sure to prepare your presentation in such a way that your product<\/strong> becomes a must-have<\/strong> for your customers.<\/p>

DURING<\/strong><\/span><\/p>

During your virtual meeting, you need to captivate your audience<\/strong>. Be aware that the people who are present during your meeting aren’t there just for the products and promotions, they’re also there for you and to find out who you are<\/strong>. So don’t forget to regularly thank participants for attending, as this will create a certain closeness.<\/p>

It’s important that your audience doesn’t drop out of your meeting, so make them active<\/strong> during the meeting, create interaction<\/strong> by asking them questions and, above all, don’t hesitate to ask them<\/strong>. For example, you could ask a loyal customer to share his or her feedback<\/strong> on one of your products. This can boost your presentation and encourage participants to buy<\/strong>.<\/p>

Finally, make them feel privileged<\/strong> by giving them exclusive offers<\/strong> to thank them for attending: this will increase sales<\/strong>.<\/p>

AFTER<\/strong><\/span><\/p>

After your live shopping session, it’s important to debrief<\/strong> by asking yourself the right questions :<\/p>

\u2022<\/span> What were the positives and negatives ?<\/p>

\u2022<\/span> What could I improve ?<\/p>

\u2022<\/span> Which product sold best? At what point ?<\/p>

\u2022<\/span> Which product sold the least? When did it sell out ?<\/p>

These questions are aimed at improving the customer experience<\/strong> at your next meetings, which will translate into an increase<\/strong> in future orders<\/strong>. It’s also essential to take into account your audience’s feedback – their opinions, concerns, suggestions, etc. – in order to improve the quality of your next sessions.<\/p>

Don’t forget to maintain a link with your meeting participants<\/strong> by maintaining the closeness established during the virtual meeting, which will help build loyalty.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Preparing your audience's experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure a memorable experience for your participants, it’s essential to define<\/strong> the meeting context and conditions <\/strong>:<\/span><\/p>

\u2022 Choose the place<\/strong> for your live event, and prepare a special decor<\/strong> to create a unique world that reflects your image and will be recognizable for years to come.<\/span><\/p>

\u2022\u00a0Have a stable Internet connection<\/strong>. A temporary bug can be fatal ! <\/span>You could lose your audience because of your absence.<\/span><\/p>

\u2022 Pay attention to the battery level<\/strong> of your cell phone or computer, so as not to be interrupted in the middle of an interaction during the meeting.<\/span><\/p>

\u2022\u00a0Be organized by drafting your presentation<\/strong> in advance.<\/span><\/p>

\u2022\u00a0Have products to hand<\/strong> in the desired order (size, capacity, price, etc.).<\/span><\/p>

\u2022 Have access at all times to a brief description<\/strong> of each of your products, so you can respond instantly to questions.<\/span><\/p>

It’s very important to be punctual<\/strong>, starting the virtual meeting on time. You only need to be a few minutes late to lose your audience.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Training: lives and more lives !<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Before launching your first virtual meeting, there’s nothing like a good workout !<\/strong><\/p>

With practice, you’ll be able to identify the ideal conditions<\/strong> for your meeting and make adjustments<\/strong> to optimize<\/strong> your virtual meeting. For example, you may find that one room creates more echoes than another, or that one location receives networks less well.<\/p>

Despite all these adjustments, it’s important to understand that excellence in your virtual meetings won’t come from the first time; it’s the experience<\/strong> that will enable you to reach the highest level of quality.<\/p>

In fact, this new sales channel needs to be used on a regular basis<\/strong>, as it’s a tool for building customer loyalty<\/strong> by offering weekly or monthly meetings.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. Challenging yourself to become better ...<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nobody’s perfect, so you might not get the perfect virtual meeting right the first time. Experience is important<\/strong>, and the more live meetings you run, the better they’ll be.<\/p>

After your sessions, don’t hesitate to ask your participants for feedback<\/strong>. Be a good listener, read the comments carefully and take note of them to improve your future meetings<\/strong>.<\/p>

It’s essential to understand that sometimes live broadcasts won’t necessarily lead to your audience placing orders. It’s important to remember that all is not lost. These liveshows maintain links<\/strong>, create contacts<\/strong> and reinforce loyalty<\/strong>, increasing the chances that your customers will return on future occasions.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now you know everything, it’s up to you !<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Virtual meetings enable participants to discover the world of a brand and certain products interactively, while interacting live with the salesperson. To ensure the best possible experience, SellingAtHome offers a few tips on how to run your virtual meetings. How to make a success of your virtual meetings ? 1. Choosing the ideal time slot […]<\/p>\n","protected":false},"author":3,"featured_media":8910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[79],"tags":[],"yoast_head":"\nTips for hosting a live shopping - SellingAtHome - Direct Selling Software VDI CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellingathome.com\/en\/tips-for-hosting-a-live-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for hosting a live shopping - SellingAtHome - Direct Selling Software VDI CRM\" \/>\n<meta property=\"og:description\" content=\"Virtual meetings enable participants to discover the world of a brand and certain products interactively, while interacting live with the salesperson. 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