SellingAtHome develops its broadcast mode đź“Ł
You can now open up a whole new world of possibilities by enabling your sales force to hold virtual meetings on a much larger scale, thanks to the broadcast mode.
Dive into the virtual age
For several years now, digitalization has transformed the way we communicate, leading to an explosion of social networks. These platforms, which have become sales tools, are widely used by brands and influencers to promote their products and services. Social networks like TikTok, Instagram, or Facebook offer the opportunity to present products or services live. However, their buying process is neither integrated nor adapted to the specificities of home shopping.
To fill this gap, we have developed a live shopping solution specially designed for brands’ direct sales networks. This mode makes it possible to carry out demonstrations and sales in virtual meetings, with an integrated order process specifically adapted to direct selling mechanisms. During these live sessions, customers can place orders live, access their wishlists, consult their loyalty rewards or order history, thus optimizing the online shopping experience.
Discovering the broadcast mode
To understand which type of virtual meeting is best suited to your sales force, they need to ask themselves how their meeting is organized… The broadcast mode enables you to broadcast to a wider audience without limiting the number of participants. Unlike physical meetings or traditional virtual meetings with a limited number of participants, this mode is designed to engage a large audience.
Choosing between virtual meeting & broadcast mode
Virtual meeting
The virtual meeting offers a more personal and interactive experience, limited to a smaller number of customers.
This configuration fosters a direct, more engaged exchange between your salespeople and its participants, who can see and hear each other, creating an atmosphere of proximity and privileged interaction.
Broadcast mode
Conversely, because of its wide reach, large-audience mode does not offer the possibility of seeing or hearing every participant.
Even so, your sales staff can still interact with each other via a chat system. This tool enables two-way communication between the vendor and participants, facilitating questions, reactions and audience engagement.
Two experiences with identical purchasing mechanics
Despite their operational differences, these two methods converge on one crucial point : an order process completely integrated to visio and adapted to direct selling methods. This includes loyalty mechanisms for customers and guests : points, gifts, redistribution and a strong monitoring interface for the seller running the live.Â
Whether broadcasting in a more intimate and restricted setting, such as a virtual meeting, or at a large-scale event in large-audience mode, the aim is to create an immersive and interactive experience that encourages real-time purchasing. This convergence between the two highlights an evolution in the way consumers interact in the meeting and make their purchases, prioritizing convenience, immediacy and an enriched shopping experience.
The objectives of this new sales channel :
- Expand your sellers’ customers database.
- Generate additional sales.
- Maintain the relation between your sellers and their customers, as an extension or addition to their physical meetings.
- Attract new or more technology-savvy sales profiles.
- Offer new opportunities to sales reps less at ease with physical meetings.
- Extend the meeting for customers who were unable to attend.
- Offer recruitment or training sessions online, and create network links thanks to the large audience mode.
Interested in virtual meetings and broadcast mode ? ✨Â
Contact our support team for more information
